Nowadays, there is no denying the impact that social media platforms have on everyone’s daily lives. Platforms such as Instagram, Twitter, and Facebook have become a part of life.
With the total population with a social media presence growing every day, it was only a matter of time before social media impacted how websites are designed and used. If you want to run a successful business, you can’t stop after building an appealing website.
You have to integrate social media into these websites to reach all the new audiences you aspire. The setup of these social media platforms is exactly what you need to create awareness about your business and even market it better.
Any prospective customers can find themselves on business websites or even the business’ social media pages with just a single click.
The following are some of the ways in which social media has impacted web design and development;
1. Better Design for Social Media Pages and Profiles
With social media involved now, web design and development have become more exciting. After designing that state-of-the-art website, you have in mind, the next step is to design the platforms that your target audience spends more time in.
Since your target audience and current clients can’t spend their whole day scrolling through your business website, you have to reach them on that platform they frequently use and make it as impressive as possible.
For example, if you’ve decided to make your business available on Instagram, your Instagram page design is as vital as your business website. For this reason, you should ensure that the social media platform alone is capable of attracting more traffic to your business website even without advertising the website.
This is also applicable to other social media platforms such as Twitter, Facebook, and LinkedIn. You should ensure that your profile on these platforms is appealing to more audiences.
2. Promotion of Social Media Pages on Websites and Vice Versa
Lately, it has become a regular occurrence to spot social media buttons on the business website. This can either be on the homepage or even the headers.
This is a very important trend since potential customers can vet the business based on the social media presence and read real-time comments about the business services and products.
With these links and social media buttons on the business website homepage, it makes it easier for the customers to get in touch with the business more easily.
When customers have access to the business social media pages and are impressed by the quality of the reviews and how the business presents itself on these platforms, any business is guaranteed on winning themselves more customers.
3. Better Ads Design
Based on the billions of users on respective social media platforms, it only makes sense that companies want to do the advertising mainly on them.
This has contributed to a better design of ads suitable for each social media platform. Facebook advertising services, among others, have employed these designs and have seen great success from these customized ads.
These ads’ design has played a key role in reaching more people and gathering necessary clicks on business websites. With the right design, you’re can develop ads that are perfect for users on any platform.
You can achieve this by ensuring that you’re acquainted with the trends across these platforms. The ads that can be popular on Twitter might end up being confusing for Facebook or Instagram users.
Designers have been known to develop burner ads, videos, and memes to advertise businesses and products in a more fun and relatable way that resonates with many people.
4. Interactive Designs
Web designers and developers are more now than ever needed to create interactive websites. The design for the websites has improved as a result of social media.
Designers have created even more advanced outlines for the websites and social media pages to get direct feedback and inquiries from customers.
As a result of keeping track of the customers’ feedback and website searches, businesses are better positioned to obtain more information about customer’s preferences. This enables a business to serve its customers better based on their interaction on websites alone.
5. Images are Being Used for Communication
Commonly, a great profile picture on your social media platforms might result in more followers to your pages or even increased interaction. This concept is being used for websites as well.
Web designers are being employed to create the most appealing images and logos for business websites. Having the right picture or logo on your business website has been known to increase traffic for these websites and even more interactions.
Since web designers are needed to create the perfect size and shape of these images and logos, it makes them visible for any device that a prospective customer might be using. The logos and pictures have become like a form of advertisement for most businesses.
The Best Ways to Integrate Social Media into Your Web Designs
Now that you know how social media has changed web design and development, it’s only right that you get acquainted with how you can connect your social media pages with your websites.
i. Let Your Customers Know the Social Media Platforms You Use
The first step that your customers can reach you is to inform them on social media platforms they can reach you on. In your web design, it’s essential to include the specific social media icons that you’re available on.
This saves your customers the time of searching your business on sites you’re unavailable. It’s mostly favorable to place these social media icons on the homepage for easier access.
ii. Ensure that Your Content is Sharable
If your website content is good, your customers might want to share it with their friends and family. With social sharing buttons on your page, your website content can be shared with thousands of users on different social media platforms. This will end up increasing traffic on your website.
iii. Incorporate Reviews
You can connect your website to your social media platforms by including reviews from social media users on your website. This helps in building a great reputation for your business. It’s also very important to be on the lookout for negative reviews.
Ensure that you moderate your comments that can appear on your social media pages and website.
These days it’s important to incorporate social media pages into your websites. Platforms like Facebook, Instagram, Twitter, and LinkedIn will help make your business popular among broader audiences.
This will enable your business to market itself better with less spending, and in the long run, this translates to increased revenue.