If the idea of investing in startups seems like an unattainable dream for you, then it is time for you to check out Bloomio—the new Swiss equity crowdfunding platform that turns the process of raising money for a startup or investing in an established one accessible for the average citizen.
What inspired the three co-founders to create the platform was the mutual desire to rid the VC market of several glaring issues that they all agreed upon. When they met at the Executive IMD MBA program, they began discussing how discouraging the risks of illiquidity, lack of capital, limited quality information, and fraud can be for a person looking to participate in startup investment. After they realized that they had the tools needed to face these issues head-on, Bloomio AG was born.
At its core, the mission statement of Bloomio is about revolution. Their platform operates by using advanced blockchain technology—a field in which Raevsky is a known expert—in order to allow secure investment that complies with the highest Swiss financial standards. In addition to being devoted to financial safety, the company is also devoted to inclusivity; one only needs as little as 50 USD to begin investing.
In order for a startup’s campaign to be listed on the crowdfunding platform, Bloomio requires that it first passes through an unbiased, third-party board of experts. While the idea of due diligence is not in itself revolutionary, the way in which Bloomio carries it out is.
Once a startup’s campaign goes through the due diligence process and is accepted by the board, it is given a rating out of five. However, before a startup campaign is listed on Bloomio’s website, the owners must make a choice: agree to give Bloomio five percent of funds earned on the platform, or 0.5 percent of equity offered.
This is where the blockchain technology comes in. During the campaign, which can last between one and four weeks, investors can choose to invest any sum of money to the company by buying the virtual tokens. After a campaign is completed, Bloomio takes over the role of custodian of the shares that were sold on the platform.
If you’ve been scared to invest up until this point, then Bloomio will be your guiding hand. Since the company’s initial seed funding round was completed in October of 2017, the co-founders have shown an extreme dedication towards growing their company and expanding its team for the better. In August of the same year, the company joined together with the law firm MME Legal—a known market leader in the practice of allowing policymakers to construct thoughtful and enforceable legal and regulatory frameworks for blockchain applications.
Bloomio’s journey as a company can be characterized by its extreme capitalization of momentum; in only a couple of years, Bloomio has risen from an idea to a company on the brink of a venture capitalist revolution.
It seems like everyone else is jumping on the VC bandwagon; so, what are you waiting for?
