To get the most from your SMS marketing campaign, it must be a part of the omnichannel strategy for your business. Text message marketing, as some people call it, is a powerful marketing tool. Its capabilities to provide the desired returns can be limited if used in isolation.
The advent of messaging apps is attractive, but SMS messaging remains the chosen tool for most organizations. The rapid rise in the popularity of mobile devices has transformed access to information. People have more options and the dominance of mobile devices, especially smartphones, makes it imperative for organizations to have a mobile-first approach as part of their communication strategy.
Moreover, text communication or SMS messaging has several benefits. For instance, sending text messages is immediate and quick. All you need to do is type in your message, click the ‘send’ button, and the recipient will receive the message within seconds or minutes, depending on the signal.
Also, SMS messaging is easy to use and inexpensive. Unlike other modes of communication, it doesn’t require opening an app or sitting in front of the computer. Plus, it doesn’t cost that much. With affordable cellphone plans these days, text communication doesn’t have to be expensive. Lastly, texting can make sure that recipients read and respond to the messages as quickly as possible. Compared to emails which can sit in your recipient’s email inbox for a long time, text communication provides notification to the receiver, thereby allowing them to respond to texts within a few seconds.
With all these things being said, there’s no question why SMS messaging continues to be a reliable means of communication for individuals, businesses, and other entities.
Is SMS Marketing Good For You?
Despite the effectiveness of SMS marketing, you must first understand how effective it will be for your business and how well it fits into your marketing plans. Knowing what your audience likes and the way they prefer to interact with you is the first step to ascertaining how useful SMS marketing would be for you. If your audience is more comfortable receiving phone calls, there should be no reason to waste your time on SMS marketing.
How your organization can leverage SMS to engage the audience is what you should know by understanding the best practices in text messaging. There are several things you can implement here.
Text Messaging For Marketing
SMS marketing service providers, including www.simpletexting.com/, provide a variety of services to companies with ways to launch contests, send mobile coupons, and sell by using text. Ordering food by using text messages is an established practice among many food chains. Retailers are using text to help consumers get coupons in the store for increasing sales.
Use Text Messaging for Customer Notifications
Providing the best customer experience is a priority in marketing. To achieve this goal, you can use SMS for booking confirmation, account notifications, appointment reminders, and fraud alerts. Communicating directly with your customers on your messaging list helps to improve their experience.
Set Up Internal Communications
Most people are familiar with text messaging, and employers can use it as a channel of communication with employees. Companies can send across important communications to their employees through text messages. It will ensure that the recipients read it because text messages have high open and read rates.
Fundraising For Non-Profit Organizations
Text is a powerful means of communication that non-profit organizations can use for fundraising activities. They can get in touch with donors through text messages. By using a text message, they can share a link with donors that they can use for completing the process of depositing money. In some cases, donations can be collected by facilitation through text messages.
It’s Useful for Political Campaigns Too
Text messages are a vital tool not for marketers alone but also for political parties and politicians to boost their political campaigns. Text messages are useful to drive registrations and influence voters. Texting at a personal level allows campaign managers to reach and engage people more effectively by sending bulk messages to people who opt-in for the campaign.
No matter how you use text messages, there must be a clear plan that helps to create strategies suited for the occasion.