As cumbersome as technical SEO can prove to be, it’s a procedure we adhere to entirely, majorly due to its significance and efficiency. Be assured of us implementing the following mentioned tips on our customers and our website as well, plus a lot of other things.
With that put across, it is about time for us to set the ball rolling.
Analyze Page Indexing
Ensuring your web pages are indexed is perhaps one of the most significant features of a site when looking at technical SEO. You want to make sure that all your visible web pages are being indexed by the major search engines, for internet users to be capable of finding them.
You can achieve this by keying in site:yourdomain.com on any search engine of your choice.
Alternatively, you could buy and utilize an SEO crawler like WebSite Auditor or Screaming Frog- The mentioned tools can inform you about the indexed pages and those that are not indexed. If the gap between the search engines varies significantly or is more extensive than expected, that indicates that there is an issue that needs to be assessed and remedied.
Javascript and CSS
Looking at the way Google is capable of rendering pages in the same way today browsers do, it is vital that you not only focus on the indexing features but also on other notable resources, for instance, CSS and Javascript and ensure that they can be crawled on as well.
If your website significantly depends on Javascript, you may be required to find a crawler that can crawl and render as well- As it was hinted before, there are two exclusive resources capable of executing this which are Website Auditor and Screaming Frog.
Check Internal Links
To ensure a fantastic User Experience, design and crawl ability, you need to work on the essential basics which are site structure and architecture according to SEO blogger Matthew Woodward. Internal linking assists in distributing ranking power more evenly around the pages.
Matthew advises that in addition, you should check the links contained on every page. A high number of links in any page leads to a reduced internal ranking power to those links.
So, when analyzing your internal linking framework, make sure you check the things mentioned below;
Click Depth
Broken Links
Redirected Links
Orphan Pages
Link Capacity Per Page
Re-look At The Sitemap
Sitemaps are crucial since they inform the search engines about the framework of your website and give a provision for new content to be viewed more quickly. The sitemap can be utilized to provide important metadata affiliated with the pages included in the sitemap.
When working on your sitemap, you need to work on the following things;
Freshness
Size
Test Page Speed
Over the years, page speed has emerged as a significant ranking consideration which can be simply checked using Google’s tool called PageSpeed Insights- where you get the speeds for both cellular and desktop gadgets. However, keying in all your URLs could be a cumbersome venture and here is where you may ponder on whether you should make use of Website Auditor for the activity. It has an integrated Google PageSpeed tool.
The amazing part is that if your page does not make it past the set thresholds, Google will hand you the specifics and possible ways of fixing the discovered issues. You will even be given a download link to a compressed copy of your pictures if they prove to be extra large.
Be Mobile Savvy
A while ago, it was discovered that Google would be shifting to a mobile-first method of indexing, implying that they will be indexing the cellular device version of the websites as opposed to the desktop version.
