Email is one of the best methods to communicate. With the advent of smartphones the use of email has increased, now one can easily access his email anywhere or anytime.
The popularity and cost-effectiveness of the email alluded marketers to include it in their marketing strategy. Email Marketing is an effective and inexpensive form of marketing, however, its effectiveness depends on how you use it?
Write An Eye-Catching Subject Line
You should also make sure that the content of the mail is relevant to the subject line. A good subject line increases the open rate of your email campaign, but the conversion rate would be low if you don’t keep the promises made in the subject line.
Keep It Short and Simple
Mobile Optimized Design
Generate a Sense of Urgency
Call To Action
A call to action should be followed by the further instructions to complete the action. For example, if you have put a click here link then you should also explain its purpose and result.
You can use multiple calls to action phrases at different places in the email and make it stand out with bold colors, different fonts, and design.
Use of name in subject line increases the open rate as customers trust the source. The overuse of personalization also puts off readers so use it only where it is necessary.
Timing is important
According to the Mail Chimp, Tuesday and Thursday are the best days to send emails. Weekends and holidays often provide less open rate because people spend this time with their families. Mondays are often hectic with lots of work and pending emails over weekends.
Show The Benefits
Luckily if it enters the inbox of the customer, he will most likely unsubscribe and delete. The main reason of this defamation is the sales content of the email.
Use Real Name while emailing
Many IP addresses and email ids get banned because of spam activities. Use of a reputed server makes sure that your email lands in the inbox of customers.
Offer An Incentive
Free is the most commonly used word in the subject line in this tactics. It creates curiosity and temptation and the user opens the email. This is a once in a while tactic and you should not entirely depend on it.
Email marketing is a widely used marketing technique. It is the only resort for small businesses which can not afford big marketing costs. They can use free Email software to send bulk emails. It is cost effective and an efficient method of reaching customers. If used properly email marketing can multiply the revenue of your company, but it has certain limitation too.
The open rate in email marketing is generally between 10% to 25% which means that most of your emails do not get attention from the customer. However, this problem can be dealt with by developing a genuine and relevant email database.
- Article Updated on Jan 2018: Minor fixes and links updated.